Lesson 2 Language of Communication
Introduction
In the last unit, we have come across the definitions and
some basic features of Communication as well as the ways in which the human
communication differs from animal communication. We have also learnt how to
become effective communicators. These notions regarding communication probably
have given you some information about the communication theory; in this Unit,
the focus will be on different aspects of communication such as Verbal
Communication and Non-verbal communication.
Thus, this chapter takes you ahead in terms of your
understanding of the different communication needs and practices so as to
enable you to form certain communicative skills which will make you a better
communicator. Parts of this chapter are again taken from the book Communication
Skills: Theory and Practice, published from Book Age Publications, New Delhi.
This Unit has shortened the chapters from the book so as to make it crisp and
concise. For detailed information of whatever is discussed in this unit, you
can further refer to the book which will not only provide you with more
information on communication but will take you a step further in understanding
the communication needs of human beings.
Levels of Communication
Human beings communicate at different levels depending of
the various needs that they have as we live in a society where without
communicating we cannot think of forming relationships.
The different levels of communication are –
·
Extra personal communication
·
Intrapersonal communication
·
Interpersonal communication
·
Organizational communication
· Mass
communication
Extrapersonal Communication
In Extra personal Communication, human beings interact with
non-human entities. We often communicate with our pets which can be termed as
Extra personal communication.
Intrapersonal Communication
Intrapersonal Communication happens when we communicate with
ourselves which we often do for various reasons.
Interpersonal Communication
Interpersonal communication refers to all communications
that we share with other human beings.
Organizational Communication
Communication that happens within an organization is termed
as Organizational Communication. There are different kinds of communication
within an organization –
·
Internal-Operational – within the organization but operational and professional
in nature
·
External-Operational – with people/organizations outside about professional
things
·
Personal – all communication not dealing with operational or professional
communication
Read More:- B.A. Pol Sci Hons. 2nd Semester Notes
Mass Communication
When the communication is with a large audience then it is
termed as Mass communication. Mediums like newspapers, magazines, journals,
books, audio visual mediums (radio, TV, and Internet etc.) are used to
communicate with the masses. Even musical and theatrical performances, cinema,
etc. are forms of mass communication.
Types of Communication
Communication can be classified into the following kinds –
·
formal and informal,
·
verbal and non-verbal,
· oral
and written, etc.
Verbal and Non-verbal Communication
Communication can also be divided into categories like
verbal and non-verbal. Whereas verbal communication includes both oral and
written communication, non-verbal communication includes any communication
which is neither oral nor written, and includes modes such as postures,
gestures, dressing, etc.
Verbal Communication
In verbal communication, language is used according to the
established rules of grammar/syntax to communicate emotions and feelings, and
to share information and meaning. Depending on the way we use words, by
speaking or by writing, verbal communication is divided into two categories –
Oral and Written.
Non-Verbal Communication
In many cases, no words are exchanged, yet communication
happens as we can also communicate through our body language which is a
non-verbal communication. It is perceived that non-verbal cues form a major
part of communication process (93%) therefore it is significant that we focus
our attention to this aspect of communication. The non-verbal cues are
Kinesics, Proxemics, Chronemics, Haptics, Paralanguage, Silence and Sign
language.
Kinesics
Kinesics is the study of body’s physical movements for the
purposes of communication, that is, the way our body communicates without
words, through various movements of its parts. For example, nodding one’s head
communicates acceptance. Some body movements during communication are
conscious, whereas others we do unconsciously.
(i) Personal Appearance: Our first impression matters
a lot. Before someone starts communicating, others form an opinion about
her/him just by perceiving how the person has tried to present herself/
himself. Appearance includes clothes, hair, accessories, and cosmetics and so
on.
(ii) Posture: Posture refers to the way we hold
ourselves when we stand, sit, walk, talk or choose not to talk. Our postures
change according to circumstances. When one is nervous, one usually starts
fidgeting with something or the other like mobile phones.
(iii) Gestures: Gestures are movements made by hands,
head or face. Appropriate gestures supplement verbal communication and are also
communication in their own right.
(iv) Facial Expressions: Facial expressions
communicate to the receiver the intent of the message.
(v) Eye contact: Often our eyes communicate better
than the words we utter. Words become more powerful when the speaker makes eye
contact with the listener/receiver of the message.
Proxemics:
Space or lack of it between the sender and the receiver of
the message also speak volumes. When one hugs someone, though no words are
exchanged but the warmth of the relationship can be felt by both. This is
communication. The study of physical space in interpersonal relations is called
Proxemics.
·
Intimate: The Intimate zone extends just to 18 inches (one and a half
feet). Members of family, lovers, spouses, relatives, and parents usually
communicate in this zone. A handshake, a pat on the back or a hug are some of
the examples of communication in the Intimate zone.
·
Personal: The Personal zone stretches from 18 inches (one and half feet) to
4 feet. Close friends, colleagues, peers, communicate in this zone. This zone
is personal and is quite a relaxed and casual place.
·
Social: Social zone is in the radius of 4 feet to 12 feet. In this zone,
relationships are more formal and official. The distance between you and the
interviewers in an interview is an example of social zone.
·
Public: Public zone starts from 12 feet and may extend to 25 feet or to the
range of eyesight and hearing. Events are formal in this zone. For example,
When the Prime minister or the President of India addresses the masses, they
usually keep a distance from them for security reasons. It is an example of
public zone.
Chronemics:
How we manage our time communicates a lot about the kind of
person we are. The study of the use of time to communicate is known as
Chronemics. In the professional world, time is a valuable resource. When we are
late for an appointment, people react negatively.
Haptics: Language of Touch: We also communicate with our
sense of touch, which is known as Haptics. The way we communicate by our
physical contact or by touching the other person is known as Haptics. Kissing,
slapping, or shaking hands are ways of Haptics.
Paralanguage: Paralanguage is the way meaning is conveyed by
how we say things while speaking. When a telephone bell rings and you pick up
the receiver and hear the word “hello” it not only greets you, but also tells
you about the gender of the person, the voice is of someone familiar, and the
sociolinguistic and educational background of the person calling.
Sign Language
Sign language refers to symbols which are commonly used
within a particular community or communicative group to mean something that is
constant for all the members of that community.
These signs are abstractions which people agree on the
meanings to make it work. Other examples of signs are road signals, graphs,
maps, alarms, sirens, etc.
·
Audio Signs ·
Visual Signs ·
Audio-visual signs
Flow of Communication
·
Vertical Communication: Vertical communication consists of both upward and
downward communication in an organizational communication chain– that is,
communication between the superiors and the subordinates within an
organization’s hierarchy. For smooth functioning of an organization, there
should be a balance between superiors communicating to the subordinates
(Downward) and the subordinates communicating to the superiors (Upward).
·
Horizontal/Lateral Communication: Horizontal or Lateral Communication is
communication between employees who are at the same hierarchical level in an
organizational hierarchy.
·
Diagonal Communication: In Diagonal Communication, the flow of
communication is in all directions and it cuts across an organization’s
hierarchy, making it quick and efficient.
Read More:- B.A. Pol Sci Hons. 2nd Semester Notes
Communication Networks
Formal Patterns / Networks: The formal patterns or networks
in organizations can be categorized into five divisions:
·
Chain Network: In Chain Networks the members of the network communicate
through intermediaries who relay the messages to the top.
·
Y Network: In a Y network, the member at the fork of the “Y” is the central
person.
·
Wheel Network: In Wheel Networks, individual members communicate with the
central member separately. The central member is a superior authority who
controls all the communication.
·
Circle Network: In Circle Networks, members communicate with the person
next to him or her. Therefore one member can communicate with two. In this kind
of network, there is no central figure; hence it is a kind of egalitarian
network.
·
All Channel Network: In all channel networks, as the term suggests, all the
members have the freedom to communicate with anyone he or she wants to
communicate with. Therefore fast exchange of information can happen in this
network.
Informal Communication or Grapevine
Though members of an organization communicate at a formal
level, but that does not satisfy the human hunger for interaction and building
interpersonal relationships. We all tend to communicate personally with some
members of our organization beyond our professional obligations.
·
Single Strand Chain – where information passes from A to B and then B from
C and so on. In this case there is very little chance of verification of
information.
·
Gossip Chain – where person A sends information to all others in the group.
·
Probability Chain – where person A sends information randomly without
specifically choosing a recipient of the message.
·
Cluster Chain – Person A sends message to B and C and each of them then
conveys it to a cluster of others. The sender is selective about the receiver
when s/he sends the message, and then the receiver takes up the role of the
sender and sends it to multiple people.
As mentioned, the Grapevine can be misused in the following
ways –
· The
information passed on or circulated can be inaccurate and sometimes can have a
mala fide intention.
·
Messages can easily be distorted as there is no written document for reference.
· It
is usually difficult to find out the origin of the message as information is
anonymous, often leading to spread of rumours. Grapevine can also be
effectively used by organizations as –
· The
channel is speedy and spontaneous.
· It
is primarily an oral medium and consequently inexpensive.
· The
network is multidirectional and therefore the flow of information is flexible.
· It
can be used as an important feedback channel.
·
Grapevine can also help in participatory decision-making.
· It
can be used as a parallel channel by organizations to complement the formal
channel.
· It
can help in building interpersonal relationships within an organization and
hence can create a harmonious work environment.
Barriers to Communication
Communication is a smooth transmission of information,
ideas, emotions and feelings (and more importantly transmission of meaning)
from one to another where the intended message encoded by the sender is grasped
by the receiver and s/he responds accordingly. But in many cases we fail to
communicate the desired information, knowledge or emotion as some barrier crops
up between the sender and the receiver which prevents successful communication,
distorts the message or hampers the process and makes communication
meaningless.
In the field of business communication, the communication
barrier or any unwanted interference between the speaker/encoder and the
receiver/decoder which hampers the communication flow is termed as Noise. Noise
here does not merely refer to the physical noise but to any barrier that
prevents the flow of communication. If the barrier or the noise is of a
technological nature then it can easily be avoided as technical snags can be
corrected easily.
The person’s sense of superiority can lead others to feel that
they are deliberately and consciously being underrated, leading them to be
detached or indifferent to the message being communicated.
Classification of Barriers to Communication
Noise or barriers can be of two kinds:
1. Channel Noise
2. Semantic Noise
The difference between the Channel Noise and Semantic noise
can be summarized as –
Channel Noise develops externally (that is, external to the
message) whereas the Semantic Noise is internal to the message.
Channel Noise
When there is any unwanted interference or snag in the
medium of communication process it is termed as channel noise, for example, a
noisy market place and illegible handwriting can be termed as channel noise as
in both the cases the factors that create communication failure are not an
intrinsic part of the message – in one case it is the communication environment
which is not suitable for communication and in the other the medium of
communication.
Below are some of the causes with examples of Channel Noise:
·
Physical Noise in the Channel: Undesirable physical noise is a great
barrier to communication. Any physical noise which is not related to the
communication process can cause a barrier.
·
Use of Inappropriate Media: Inappropriate selection of media to communicate
messages can lead to miscommunication or may not have the desired result. For
example, you are the manager of a company which is bidding for a tender; will
it be possible to bid for tender using oral communication? Oral communication
is an inappropriate media for a bid for tender.
·
Multiple Transfer Stations: If a clerical staff of an organization figures
out a mistake in some document and wants to communicate it to the Director and
informs her/his higher official who then informs her/his superior and then
her/his superior to the Director, then it may happen that because of the
Multiple Transfer Stations, the content of the message is lost.
·
Information Overload: A message should only provide that much information
as is required to understand it. Too much of information can lead to a
situation where the intended message is lost.
·
Fear of Superiors: It often happens that one wants to pass on some
information to one’s superior, but s/he cannot do it as s/he feels that the
senior/superior would get offended. Often the way superior would react makes us
not to communicate what we truly feel or think which can be a major barrier to
smooth functioning of an organization.
·
Negative Presuppositions: One usually has a feeling that a memo is always
issued to seek clarification or to warn or to inform, whereas a memo can also
be issued to congratulate someone. People have a negative presupposition about
memos.
·
Communication Selectivity: When we are selective in our listening, it can
be a barrier to communication. It also can be a significant barrier when one
decides to read only parts of a document.
·
Poor Listening: If one is a poor listener than it can itself be a barrier
to communication. Listening is a significant thing in the process of
communication.
Semantic Noise
Semantic Noise can be defined as noise or barrier that is
generated from within a message. As language is connotative, that is, meaning
of a word is not always stated directly and can also be implied; therefore the
communication process fails many times as the same word is interpreted
differently by different people.
Below are some of the causes with examples of Semantic
Noise.
·
Limited Vocabulary: Limited vocabulary can become a significant barrier to
communication as it can create not only a problem in understanding things, but
also may lead to a situation where the person is not able to express what s/he
intends to express. One also has to keep in mind that having an extensive
vocabulary does not always ensure that one would be a good communicator.
·
Incompatibility between Verbal and Non-verbal Language: We communicate not
only with our words, but also with non-verbal cues – dress, eye contact,
physical touch, facial expressions, gestures, postures, etc. Often we use
non-verbal cues or body language consciously, but many a times the non-verbal
cues are unconscious. It is essential that our gestures and postures are
compatible with our words. Whenever it is not so, we are misinterpreted or
misunderstood.
·
Varied Perception due to Different Backgrounds, such as Cultural: Each one
of us perceives the same incident or entity in a different way which can lead
to communication failure. For example, the librarian of your college called a
library committee meeting to discuss the issue of books being stolen from the
library. The chairperson of the committee came to the meeting and pointed out
that stealing of books suggests that the students are interested in gaining
knowledge and recommended that all books to be replaced and at the most
security measures can be tightened.
·
Wrong Assumptions and Inferences: Wrong Assumptions can often lead to
miscommunication. Suppose there is a string of letters that are written by two
departments regarding a certain issue and one department writes a letter to the
other department without referring to the earlier communications in this regard
when the Head of the other department has changed. There is always a chance
that the letter would not serve its purpose.
·
Blocked Categories/Categorical Thinking: In general, we react positively to
an information only if it is in consonance with our own views and attitudes.
Conversely, when we receive information that does not conform to our personal
views, habits, and attitudes, or appears unfavorable to us, we tend to react
negatively or even disbelieve it. Rejection, distortion, and avoidance are
three common, undesirable, and negative reactions to unfavorable information.
·
Emotional, Psycho-social Unsettled State: It is true that none of us can be
unemotional, as emotions are an integral part of human life, but when emotions
are not moderated, they can become a barrier to communication. It can lead to a
situation where one reacts negatively to situations which can act as barriers
to communication.
Strategies to overcome Barriers to Communication
If one desires to be an effective communicator then one
needs to learn ways to avoid barriers or noise so that communication failures
do not happen. When a particular communication fails to evoke any response or
the desired response because of some noise or barrier to communication, then
the following steps can help solve the problem:
Identify the problem – Find the cause or barrier – Work
on alternative solutions – Opt for the best solution – Follow up rigorously
The first step is to identify the problem. When we can
identify the problem, then we can find a solution for it. To identify the
problem, it is necessary that one analyzes the feedback or the lack of it
carefully. Once the barrier is located, then one can figure out easily the
cause of the barrier and can look for all possible solutions. The best solution
should then be opted for and then followed consciously so that the barrier does
not crop up again.
7 Cs of Effective Communication
1. Completeness - Any communication must be complete,
in the sense that a message should convey all the facts required for the
comprehension of the message.
2. Conciseness – Conciseness refers to the fact that
while communicating one should try to make a message as short as possible to
make it effective. Conciseness in communication not only saves time but is also
cost effective and highlights the message making it more appealing and
comprehensible for the audience/reader.
3. Consideration – Consideration in communication
implies that the sender of message steps into the shoes of the audience/readers
in terms of their viewpoints, background, mind-set, education level, etc. to
ensure that the message sent is comprehended properly by the receiver(s).
4. Clarity – Clarity in communication implies that
the message should be as clutter free as possible and that it is easily
understandable. To put a message across with clarity, one needs clarity of
thought. And when one has clarity of thought one can use exact, appropriate and
specific words to express oneself.
5. Concreteness – Concreteness in communication
implies being particular and clear rather than fuzzy and general. One should be
specific in terms of quoting figures and facts as it makes communication
effective and trustworthy and there is less chance of the message being
misinterpreted.
6. Courtesy - Courtesy in communication implies that
the sender should respect the receiver/s in terms of being polite, judicious,
reflective and enthusiastic. It creates a positive atmosphere for communication
and leads to effective communication.
7. Correctness - Correctness in communication implies
that there are no grammatical errors, no dubiousness in facts and figures.
Correctness in communication builds up trust between the sender and the
receiver and makes communication effective.
Listening
It is important to speak well, but it is more significant to
be a good listener. Listening is not the same as hearing. We hear many sounds
coming to us from various corners, but we do not bother to fathom the significance
of all those sounds. It is only to some sounds we turn our attentive ears as
they mean something significant to us. It is important to listen carefully as
it is the first step towards being a better communicator.
There are many kinds of listening –
·
Evaluative listening: While listening to the arguments in a Board meeting,
the directors of a company evaluate the arguments of the speaker while
listening; it can be called evaluative listening.
·
Discriminative listening: Suppose in the Annual Dinner of a company the
Director is chatting with all the staff of the organization informally, where
some are listening to what he is saying while others are busy with their own
discussions. This can be an example of discriminative listening.
·
Appreciative listening: When one listens with a kind of appreciation for
what is spoken, it is called appreciative listening. For example, if someone is
presenting the financial report of a company and people are nodding heads in
appreciation, it can be an example of Appreciative listening.
·
Emphatic/Empathetic listening: When one listens to the speaker with empathy
or sympathy, then it is called Emphatic Listening. For example, if in a
negotiation, one party is presenting her/his point of view and the other party
sympathizes with her/his point of view, then it can be called Emphatic
listening.
Read More:- B.A. Pol Sci Hons. 2nd Semester Notes
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